Title: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Title: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of these failures are preventable. Lean Startup is a new approach adopted around the world, changing the way businesses are built and new products launched.


Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is equally true for a person in a garage or a group of seasoned professionals in a Fortune 500 conference room. What they have in common is a mission: to penetrate this fog of uncertainty to discover a successful path towards a sustainable business.


The Lean Startup approach favors companies which are both more capital efficient and which harness human creativity more effectively. Inspired by lessons in lean manufacturing, it builds on "validated learning", rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure real progress without resort to vanity measures and learn what customers really want. It allows a business to change direction with agility, changing plans inch by inch, minute by minute.


Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in businesses of all sizes - a way to continuously test their vision, adapt and adapt before it is too late. Ries offers a scientific approach to create and manage successful startups at a time when companies need to innovate more than ever.

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